Actors Commercial Platform is an all-in-one showcase terrace produced by Guduo Media Group that aims to build a communication channel for actors and advertisers. The platform consists of a desktop experience and a Wechat min-app experience for actors showcase and data analysis.

MY ROLE
UX/UI Designer
Web Designer

METHODS
UX/UI Design
Web Design
Illustration

DATE
2020

Position

As the lead visual designer, I communicated and worked closely with the client to understand the products and codesigned the visual directions.

The design adopts a bright and fresh style based on the user study and product definition in order to reduce the stiff impression caused by data visualization. The goal is to reinforce the emotional connection between actors and advertisers, which is the differentiator among our competitors.

We aimed to deliver a fascinating user interface by introducing a broader range of color treatment and rationalizing content hierarchy. The design language brings delightfulness to our users with trust and loyalty.

Visual Guideline

By applying the mood board and color studies, I created a theme including correlated colors, patterns, icons to settle a friendly and genial atmosphere.

The wide range of vibrant colors, floating dots, off-set layers, rounded corners, and linear shapes deliver a subtle and elegant design language - affinity, brightness, and sprightliness. All these visual elements will mix and present simultaneously to the users through the screens and interactions.

情绪版

字体与颜色

Mini-Program pages

Homepage

Recommendation List

Help page

Artist’s Profile

Artist’s Data

© YING ZHAO